China Beauty Expo

Every year China Beauty Expo attracts many companies from the beauty industry. It is one of the biggest events in the world, where suppliers can introduce the latest products and promote their brand. It is an excellent opportunity to seek potential networking partners all around the globe and begin to conquer the Chinese market.

What is China Beauty Expo about?

Firstly, what can be found there? As its name indicates, China Beauty Expo is all about the goods from the beauty industry. Thus, during the event, participants grant access to the wide choice of any products of the following categories:

  • Skincare;
  • Personal Care Items or Tools;
  • Make-Up;
  • Perfume;
  • Baby-Children;
  • Oral Care;
  • Household Cleaning or Men’s Care and Equipment.

Besides the above-mentioned, one can also find special equipment dedicated to SPA, tattoo or beauty parlors, etc. Therefore, every enterprise visiting the Expo should be satisfied with the variety of presented offers. It is worth mentioning that China Beauty Expo is attended by worldwide brands, such as L’Oréal Paris, Avon, Maybelline New York, and many more.

China Beauty Expo - Product groups

China Beauty Expo – Basic information

Founded in 1997, Shanghai Baiwen Exhibition Co., Ltd. became the pioneer in the exhibition area by implementing international standards and fulfilling consumers’ expectations. China Beauty Expo has been ranked on the “Global top 100 Trade Fairs” and obtained the title “Shanghai Famous Brand” three years in a row. Lately, Chinese e-commerce has accounted for 30% of worldwide purchasing.

The event takes place in Shanghai New International Expo Centre (Pudong) every May. The latest statistics show that the three-days show welcomed around 3,600 exhibitors and over 500,000 visitors. Along with the event’s growing phenomena, these numbers are perpetually increasing as well.

At the Expo, you can find every essential product. The market has been dominated by skincare items which provide one-quarter of exhibitors.

China Beauty Expo – Official website

All the essential information concerning the event can be found on the China Beauty Expo’s official website. It is very clear and easy to use. The webpage is available in four languages: English, Chinese, Japanese, and Korean. When visiting the website, you can choose one of the two options on its home page: registering as an exhibitor or a visitor, as shown in the picture below. 

China Beauty Expo - Registration

In the “China Beauty Expo” bookmark, there is essential information about the exhibition’s localization. Besides it, you can learn more about the Chinese market, who attends China Beauty Expo, and who the exhibitors are. Such data is especially useful for deciding if participating in the event will benefit you and your business. 

China Beauty Expo - Visitor Profile

On the website there are listed the following exhibit categories:

Skin Care, Makeup and Color Cosmetics, Fragrance, Makeup Accessories, Personal Care, Household Detergent, Nature and Health Beauty Products, Franchises and Retail Stores, Importers, Agents, and Distributors.

Beauty Salon & Spa Products and Equipments, Professional Makeup, Nail Care and Tattoo, Hair Products and Equipments, Professional Beauty Accessories, Beauty Schools, Institutions and Other Service Providers.

OEM/ODM/OBM, Private Label, Raw Materials and Ingredients, Packaging, Pumps/Valves/Sprayers/Caps and Accessories, Color Cosmetics Packaging, Tubes, Printing, Paper/Boxes/Bags and Machinery, Testing and Inspection, Advanced science and innovation.

How to register for China Beauty Expo?
There are two possible ways to register depending on your preference. You can join as an Exhibitor or as a Visitor. No matter how you decide to participate, the registration process is simple in both cases.

Register as an Exhibitor

Step. 1

Find the “EXHIBITOR REGISTRATION” button under the headline on the main page. When you choose it, you will be redirected to the registration site.

China Beauty Expo - Exhibitor Registration

Step 2.

As you can see below, the registration process is easy. All you need to do is fill in the required details like email, first and last name, company name, and phone number. Choose the product category and select the country of residence. Lastly, check Captcha and confirm your appliance by clicking “Submit”.

Remember! Exhibitors must pay a fee for booking a stand at the China Beauty Expo.

Exhibitor registration form

Register as a Visitor

Step 1.

Find the “VISITOR REGISTRATION” button under the headline on the main page. When you choose it, you will be redirected to the registration site.

China Beauty Expo - Visitor Registration

Step 2.

The whole process is as simple as the previous one. To complete the registration, you must provide all the necessary information. After entering your email, you will be requested to type in your title, first name, last name, country of residence, company name, and country. Optionally, you can add a phone number. Confirm the provided information by clicking Submit.

Visitor registration form

Why visit China Beauty Expo?

The organizer specifies a few reasons why attending the China Beauty Expo is worthwhile.

Firstly, the event provides lots of opportunities for everyone, not only big, global companies but also local, minor enterprises. For those, it’s a perfect chance to promote their brand and make their products become appreciated. Thus, there is always a possibility to find something fresh and original among the presented offers.  

Every enterprise can display its own exhibition, encouraging future clients to purchase their goods or attract business partners to cooperate. It enables gaining experience and broadening knowledge on the Chinese market and how to enter it. Moreover, China Beauty Expo will benefit your company by increasing your customers’ group and sales.

On the other hand, importers have a great chance to check out the current developers on the market and their products. If something draws their attention, they can make valuable business contacts and start a cooperation. What’s more, during the event they explore the latest news and hot trends in the field.

China Beauty Expo is one of the most important beauty events in the world. Presence can result in many favors. If you have your brand and products, you cannot miss this event.

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