SIAL Abu Dhabi

One of the widely recognized trade shows in the world in the food & hospitality industries is SIAL (French: Salon International de l’alimentation). Its editions take place all over the world: France, China, and Canada. The event also takes place in the Middle East, called SIAL Middle East, in Abu Dhabi.

SIAL Abu Dhabi

SIAL Middle East is the fastest-growing food, beverage, and hospitality event in the MENA region (the Middle East and North Africa). SIAL Abu Dhabi (United Arab Emirates) has been organized at the end of the year since 2010. The venue is Abu Dhabi National Exhibition Center, located only 15 minutes away from the Abu Dhabi International Airport.

Attendees’ and exhibitors’ experiences are very positive – the trade show is highly rated among industry people. Such an event is a perfect place to expand your network and get to know the most innovative products. Matching sessions are efficient and business meetings are to the point, so you will not idle your time away.

The scope of the SIAL tradeshow

  • Beverages (non-alcoholic)
  • Grocery products
  • Cured meats
  • Fruit and vegetables
  • Preserved foods
  • Organic products
  • Seafood products
  • Dairy and egg products
  • Frozen foods
  • Fine foods
  • Health products and food supplements
  • Semi-processed foods, ingredients, and outsourcing solutions
  • Bakery and confectionery
  • Delicatessen products
  • Meats
  • Poultry.

The top products interests are dairy products & eggs, fruits & vegetables, grocery & dried products, confectionery & pastry, poultry, meat & tripe.

SIAL Abu Dhabi event
SIALME fair,

Who are the visitors at SIAL Abu Dhabi?

Most of the participants come from UAE, Saudi Arabia, India, Morocco, and Poland. They are professionals that work in:

  • purchasing management
  • management
  • food service, F&B, catering
  • sales, store management
  • marketing
  • communication
  • kitchen
  • executive positions.

Whether you are a food manufacturer, distributor, importer, wholesaler, or retailer, even a representative of institutional and commercial catering, or simply work in the industry, this fair is an excellent opportunity to increase your international visibility.

Events at the SIAL ME tradeshow

  • Hosted Buyer Introduction Suite (matching sessions)
  • SIAL Innovation (competition)
  • Rooming Chefs (daily guided culinary tours)
  • UAE National Coffee Championships
  • La Cuisine (competition with more than 1000 chefs competing)
  • Abu Dhabi Date Palm Exhibition (one of a kind).

SIAL Abu Dhabi 2021 edition

SIAL ME 2021 is the long-awaited tradeshow, as it was canceled back in 2020. It is organized by Abu Dhabi National Exhibitions Company (ADNEC) jointly with the French “Comexposium” Group, one of the largest international exhibition and conference organizers. Organizers partnered with, e.g., ADAFSA (Abu Dhabi Agriculture and Food Safety Authority) and Khalifa International Award for Date Palm and Agricultural Innovation.

The scale of the event in 2019 was bigger than before – 22% more space allocated an ever-growing number of exhibitors and visitors, 22 thousand square meters in total. It occupied 1/3 of the event halls in the whole venue. Even the number of participating countries increased by 20%.

The event is getting more and more popular, strengthening its positioning as a major platform for businesspeople. According to the visitor survey, 94% of visitors agree that the SIALME fair is important to their business.

Be one of over 20 thousand visitors and get the opportunity to strike deals with 1000+ exhibitors from 45 countries at the 11th edition of SIALME!

Date: December 7, 2021 – December 9, 2021


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